Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects


Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash? Nope, it's a pencil sharpener, or the perfect rattle for your baby. Make your children happy. Give them Coca-Cola, and toys made from Coca-Cola. And if you have two empty Coke bottles, you can even make a dumbbell to burn off some of the calories you gained by guzzling both.

Created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they're empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners. It's all part of a clever effort to encourage consumers in Vietnam to recycle, and a rare success at the sort of alchemy that seeks to reincarnate garbage as advertising (even if such attempts are a cornerstone of the marketing industry). Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start.

It's not clear if the add-ons themselves are made from recycled material. Even if they are, producing more plastic parts might not be the best way to reduce plastic waste.

But that's beside the point. While the caps might not quite hit the sharing chord as clearly as the it-takes-two-to-open bottles, they're a smart bit of advertising. "What if empty Coke bottles were never thrown away?" the campaign asks. Clearly, it would mean people everywhere could finally live in a utopia where everything was made of Coke products.



source:adweek

Related

Cities Without Lights

San Franscisco Paris Rio de Janeiro The Empire State Building, New York City Sao Paulo Los Angeles Shanghai Hong Kong Hong Kong The Brooklyn Bridge, New York Cit...

Most Surreal Light Installations at Lyon's Festival

The Festival of Lights in Lyon, France (or Fête des Lumières) kicked off on December 6th bringing with it dazzling light displays by artists from around the world. “Every year we ask the artists to p...

Global City Wall Painting

Deck Two is a complete artist who loves to draw. He invites us to discover in pictures and video his latest project entitled “Global City Wall”. Produced in New York, discover the wall containing the...

Post a Comment

emo-but-icon
:noprob:
:smile:
:shy:
:trope:
:sneered:
:happy:
:escort:
:rapt:
:love:
:heart:
:angry:
:hate:
:sad:
:sigh:
:disappointed:
:cry:
:fear:
:surprise:
:unbelieve:
:shit:
:like:
:dislike:
:clap:
:cuff:
:fist:
:ok:
:file:
:link:
:place:
:contact:

Hot in weekRecentComments

Hot in week

Recent

The First Review Of 'Fifty Shades Of Grey' Movie

Fans of E.L. James' best-selling S&M novel are eager to see just how true the R-rated film stayed to the book, but they'll have to wait until it hits theaters on Feb. 13 to find out. As for Kardas...

Kelly Osbourne Weight Loss Before and After

 Kelly Osbourne Weight Loss Before and After Kelly Osbourne has definitely gone from flab to fab. We witnessed that happen in Dancing With Stars, but she maintained her fabulous new figure ...

Aretha Franklin Weight Loss Before and After

 Aretha Franklin Weight Loss Before and After Aretha Franklin once admitted losing incredible 85 pounds! Diva said that it were the pictures of herself that showed her how unhappy she felt ...

Raven Simone Weight Loss

Raven Simone Weight Loss Raven Simone showed how discipline can make a drastic change. Even though she doesn’t like the attention her new looks bring her, we can’t stop looking her pictures and ad...

Jordin Sparks Weight Loss Before and After

 Jordin Sparks Weight Loss Before and After American Idol singer Jordin Sparks lost 35 pounds gradually. When she decided it was time to change something about herself, she wanted it to go ...

Comments

EmbeddedHash:

informational content ,Thank you for Posting such an useful blog Embedded software development and process tools

Akshata Hajare:

While celebrity plastic surgery results often spark public interest, it's crucial to choose highly skilled professionals to avoid undesirable outcomes. At Ecla Clinic, we specialize in procedures ...

hasiba:

Thanks for sharing this post and visit my sitesTPN at Home in Dubai

hasiba:

Thanks for sharing this post and visit my sitesHome Health Care in Dubai

hasiba:

Thanks for sharing this post and visit my sitesPain Management at Home in Dubai

Advertisement

Join

item